Will Mapplebeck - Public Relations and Journalism

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My name is Will Mapplebeck. I'm a public relations consultant and journalist who works in the not-for-profit sector. I like to work with people and organisations that make a difference to people's lives.

My job is to get my clients good, positive coverage on press, television, internet and radio.

References

"Will's writing and proof reading skills are outstanding and he has a keen eye for detail. He is always prepared to think creatively and approach projects from inventive angles to gain maximum coverage.

I found Will to be an incredibly personable and enthusiastic worker who thrived in a high pressured environment when dealing with various press and talent. He is a great communicator, extremely diligent and confident when tackling any situation that's thrown at him - in short a pleasure to work with and a benefit to any team."
Clare Lewis, Marketing Manager, First Light Movies.

"Will has been an asset in the work he has done for us. He understood very quickly the different messages we were trying to get across and advised on ways to do it."
Bernadette Shaw, Open University in the North.

Keeping it simple

I've got a bit of a thing about plain English - check out my anti-jargon blog:

mind your language

Contact

We've designed this website to give you a brief overview of what I do. Get in touch if you would like to discover more or see some examples of my work:

07932 568 571
Email Me

About Me

I believe there is no substitute for good, clear, well-written English.
As a former journalist, I know what makes a good story and how to pitch it to a busy reporter or newsdesk.
I've got a strong track record of getting clients coverage across national and local media.
I hold the Chartered Institute of Marketing's Advanced Certificate in Public Relations.
My clients include the Open University in the North, ISIS Arts, and First Light Movies, the UK Film Council's young people's filmmaking arm.
I work for not-for-profit organisations because I believe they can contain brilliant stories that deserve a wider audience.
I also do copywriting, website writing, and media training.

Public Relations

I do a lot of media relations work - using my skills to make sure my clients appear across a range of media.

I've got a three step approach:

I'll listen to what you want to say and advise on how you should get that message across using the media.
I'll draw up a plan of action - telling you exactly what I can do and when I'll do it by.
I'll do it! I might prepare you a briefing note, call some contacts, research some publications or write and issue a press release. I might give you general advice on how to handle media enquiries or help you manage some potential bad publicity.

I won't give you unrealistic expectations and I'll explain everything in a simple, easy-to-understand way.

Recently I've helped to secure coverage for my clients on everything from BBC Radio Cleveland to Richard and Judy!

Journalism

I'm a qualified senior journalist who spent five years in regional newspapers covering business, news and features.

I write quickly, concisely and to deadline. I've written internet sites, magazines and newsletters for clients. I also do some private sector work writing press releases to order.

I've also advised clients on their existing print and website materials - using my plain English skills to make them appealing, attractive and accessible to a wider audience.

I'll consult with you throughout the process of writing a publication. I'll want to know who you want to reach and how much you're prepared to spend. I'll give you clear, rigid deadlines and talk with printers and designers to make sure you get the product you want.